Just Say No to a Hard-On?

The (mis)use of Viagra in Brazil has spread to those young people that have no need for it, according to the government there. So now it is illegal to advertise Viagra in Brazil. Too many people getting the "benefit" of it. What's next, will use of "personal lubricant" become too widespread among those persons young enough not to need it? Do we have to make advertising that illegal too?